I designed a campaign and social media assets for Theaterlab's signature festival MINIFEST, a festival that celebrates the miniature in every form. Every year, a whimsical lineup of artists is featured to explore magic, illusion, and moments of transformation. For the 2023 season, MINIFEST revolves around the theme of "magical realism", featuring a marionette puppeteer, a opera singer-turned-magician, a transformative ghost lecture, and much more.
Featuring the symbol of MINIFEST, a Matryoshka doll, integrated into fantastical and illusory landscapes, the campaign focuses on the magic of the unknown, the curious, and the remarkable. As an Easter egg, the Matryoshka doll makes little appearances throughout the E-Blast campaign, from the banners to covid guidelines, embodying the playful nature of the festival. This year's visual style is a fresh twist from previous seasons, while still working within the guidelines of Theaterlab's branding.
MINIFEST Digital Banner
Social Media Asset: Artist Spotlight
Social Media Asset: Artist Line-up
Social Media Asset
Social Media Asset
E-Blast Campaign
