Stay On The Designated Trail is a campaign advocating for people to stay on the designated trail when hiking. This campaign targets children, young adults, and inexperienced hikers who may not be familiar with this rule.
This campaign aims to boost impact and engagement through employing simple language and visual elements to explain unfamiliar rules. This campaign opts for an illustrative, almost cartoon-like style to make the message more easily consumable, with a green color palette subconsciously implies a positive message instead of a negative one. Taking into account the intended audience, the campaign utilizes a more contemporary design direction to stand out from the dozen other signs and warnings that may be easily looked past.
